Materials.
The NFW material platform empowers brands to meet their sustainability goals. NFW materials come from nature and can return to the earth as nutrients for future growth.
Designed for seamless integration and scale with industry-standard infrastructure, our platform unlocks plastic-free production across apparel, footwear, accessories, automotive, and home goods.
Create the post-oil economy with us.
A platform of plastic-free performance materials to remake everything.
MIRUM®
Plant-based, plastic-free, not leather
CLARUS®
Tunable, precision-engineered fabrics
PLIANT™
Footwear outsoles with zero synthetics
TUNERA™
First-in-kind bioneutral foam
We test our materials for compliance with our Ground Rules™ innovation philosophy.
| Ground Rule. | Claim. | Standard or test method. | Purpose. | Partner. | Material family. |
| Start well. |
USDA-certified 100% biobased Plastic-free |
ASTM D6866 | 100% biological carbon | University of Georgia USDA |
MIRUM®, PLIANT™, TUNERA™ |
| Start well. | Regenerative | Ethos ROV | Increased biodiversity, carbon sequestration, and drought and flood resilience; improved soil health and farmer livelihoods | Terra Genesis | in progress Natural rubber in MIRUM®, PLIANT™, TUNERA™ |
| Start well. | FSC®-certified | FSC® C193657 | Conservation practices, no deforestation | Forest Stewardship Council® | Natural rubber in MIRUM®, PLIANT™, TUNERA™ |
| Stay clean. | Nontoxic | REACH SVHC | Contains no REACH substances of very high concern (SVHC) | NFW attestation | MIRUM®, PLIANT™, TUNERA™, CLARUS®, |
| Stay clean. | Nontoxic | OEKO-TEX® STANDARD 100 Certificate no. 23.HUS.64757 and 23.HUS.67365 | No harmful substances | OEKO-TEX® Hohenstein Labs |
PLIANT™, CLARUS®, MIRUM® |
| Stay clean. | Low carbon | LCA | Carbon footprint | Anthesis |
MIRUM® (panel assembly) |
| End well. | Naturally circular Safe return to Earth |
DIN SPEC 4872 | Shedding rate, toxicity, and biodegradation rate | Hohenstein Labs | CLARUS® |
| End well. | Naturally circular Safe return to Earth |
ASTM D5988 | Soil biodegradation, respirometry | University of Georgia | MIRUM®, PLIANT™, TUNERA™ |
| End well. | Naturally circular Safe return to Earth |
CALUX® assays | Human and environmental toxicity | BioDetection Systems | MIRUM®, PLIANT™, TUNERA™, CLARUS® |