We know the current system isn’t working. Luckily, we have access to the most abundant and sustainable resource on earth.
It’s time to return to Nature.
The Plastic Problem
The textiles industry is dependent on the linear plastic economy, which means that most plastic ends up as waste or pollution. This economy can’t sustain life on earth much longer.
All the plastic materials derived from petroleum are a double-edged sword of finite supply and long-term environmental impact. This includes plastics, soaps, detergents, paints, synthetic fibers, flooring and insulating materials – most of our modern products.
As our population grows, demand for limited fossil fuels will exceed supply. Inevitably, there will be conflict.
We can tie petroleum and products of petroleum to most of the environmental disasters in the past decades. From oil spills to the microplastics polluting our water, our soil, and our bodies, petroleum has caused unbelievable damage.
We cannot endlessly pull oil from our Earth. Especially when it is used to develop petrochemical products that pollute and trash precious ecosystems. And we can’t recycle our way out of it.
5 of the Biggest Problems with Plastics
By now, you’ve probably heard that plastics aren’t good for the environment. But have you ever wondered why?Learn More
Recycling, in its current form, is a clever marketing lie by the petroleum industry. The goal is to calm consumer anxiety about how prolific plastic waste and pollution has become. At the end of the day, even when recycled, plastic is still plastic.
This is reality: Greater than 90% of plastics end up landfilled, burned, or become pollution. And all of these processes associated with attempts to recycle emit greenhouse gases -- either directly or via the energy required to accomplish them. The carbon footprint of plastics continues even after we've disposed of them. Dumping, incinerating, recycling and composting (for certain plastics) all release carbon dioxide.
Plants Are Abundant
Plant matter is the only material that can scale to replace plastic. Nature produces 100 gigatons of cellulose each year. More new tonnage of plant matter will grow today on earth than all the synthetic things produced in the next year.
When we recycle cotton yarns, we can clothe more people with the same amount of arable cotton acreage.
When we displace a polyurethane-coated-fabric, we are displacing a finite petrochemical-based material. We are taking it out of the equation and replacing it with something better.
Alternative, durable fabrics can be grown from soybeans – and someday even dandelions. Both can be grown and harvested sustainably across America (and other regions across the world). This also increases the profitability of farms as we find new higher-value uses for their crops.
It’s also cost-effective enough to serve the world’s population.
Circular & Sustainable Solutions
By harnessing the inherent circularity of Nature, NFW is enabling humanity’s transition from being petroleum- dependent to being plant-powered. Our material solutions are truly sustainable and inherently free from plastic.
Experience the future of
Plants, Not Plastic™
Leaning into our core competency of reformatting natural polymers, MIRUM® was born to free product designers of the constraints inherent in using synthetic materials. Consumers today are right to refuse to compromise between performance, cost, and environmental stewardship.
MIRUM is made with natural, biodegradable polymers. Our finished materials are never coated in polyurethane and use no synthetic binders. MIRUM stands for 100% natural inputs and zero use of plastic. With MIRUM, nature becomes a playground for creative expression. From textures to complex constructions, the possibilities for customization are limitless.
Discover the new shape of cotton™
CLARUS™ is the name given to a set of powerful "fiber welding" technologies invented by our Founder and CEO Dr. Luke Haverhals. This patented platform solves the key performance and manufacturing limitation of natural fibers - their physical format.
Using green-chemistry principles and closed-loop processes we revitalize recycled fibers and engineer performance cotton textiles. This is accomplished by precise manipulation of molecular bonding.
This is the foundation of the CLARUS experience.