Our Vision

We envision a world that doesn’t rely on plastic, where abundant natural materials enable people and the planet to thrive together. We’re obsessed with leaving the world better than we found it. 


Our Purpose

NFW exists to unlock nature’s potential, giving industries and innovators categorically new material platforms to create responsibly. 


Our Mission

Our mission is to invent and manufacture shockingly sustainable materials from plants. Beginning with inherently circular, natural ingredients, NFW is making a material-rich, plastic-free future possible. 


Our Values

Daring Change: We're driving systems-wide change in material manufacturing instead of making incremental tweaks. We believe we can get all the way to great.

People: All of our work is grounded in our commitment to humanity: we strive to create a world where everyone’s materials needs are met, naturally and sustainably. 

Discovery: We never stop learning. We are fiercely curious about the world and how to improve it for everyone. 

Diversity: Diversity is foundational to healthy, thriving communities, companies, and ecosystems.

Collaboration: None of us can do it alone. Only through collaboration across the NFW team and partnerships across the supply chain can we have a positive impact. 

Integrity: Technical rigor and an unwavering moral compass guide us. Our decisions are exhaustively evidence-based and firmly rooted in science and our values.