Our Vision

We envision a world that doesn’t rely on plastic, where abundant natural materials enable people and the planet to thrive together. We’re obsessed with leaving the world better than we found it. 

 

Our Purpose

NFW exists to unlock nature’s potential, giving industries and innovators categorically new material platforms to create responsibly. 

 

Our Mission

Our mission is to invent and manufacture shockingly sustainable materials from plants. Beginning with inherently circular, natural ingredients, NFW is making a material-rich, plastic-free future possible. 

 

Our Values

Daring Change: We're driving systems-wide change in material manufacturing instead of making incremental tweaks. We believe we can get all the way to great.

People: All of our work is grounded in our commitment to humanity: we strive to create a world where everyone’s materials needs are met, naturally and sustainably. 

Discovery: We never stop learning. We are fiercely curious about the world and how to improve it for everyone. 

Diversity: Diversity is foundational to healthy, thriving communities, companies, and ecosystems.

Collaboration: None of us can do it alone. Only through collaboration across the NFW team and partnerships across the supply chain can we have a positive impact. 

Integrity: Technical rigor and an unwavering moral compass guide us. Our decisions are exhaustively evidence-based and firmly rooted in science and our values. 


At the core of our work is this truth:

More new plant matter grows in an average day on earth than the sum total of all the petroleum-derived materials man-kind produced in a year.

Plants are inexhaustible in their abundance on Earth and unrivaled in their ability to meet the needs of the world’s population. By leveraging the strength and abundance of plants, NFW will provide the world with a sustainable and circular material supply chain that makes use of this renewable resource.

True sustainability requires us to meet civilization where it’s at. Any solution to combat climate destabilization or to counter the plastics calamity must be able to scale to meet the needs of our growing population. We envision a future material-economy fueled entirely by natural materials, not crude oil. Furthermore, we envision that this future does not ask consumers and brands to make tradeoffs between costs, aesthetics, and sustainability.

When we recycle natural textiles, we can clothe more people with the same amount of arable acreage. When MIRUM® is more attractive than a polyurethane-coated-fabric, we are displacing a finite petrochemical-based material that sheds microfiber pollutants with an alternative that’s harvested from rubber trees. Our feedstocks and raw materials can be cultivated sustainably across the globe.

We know that agricultural practices today are far from perfect. While we acknowledge this challenge, scalable, highly-productive, and regenerative agricultural operations have been proven. The shortcomings of today’s systems should not blind us from realizing the unrivaled potential of soil systems to capture atmospheric carbon. Enhancing soil systems is very likely the most powerful tool available to humanity in our fight against climate change.